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P&G tests subscription service
July 19, 2016
By: TOM BRANNA
Editor
Tide is coming in…to your home. Burned by the success of Dollar Shave Cub, in Atlanta Procter & Gamble launched Tide Wash Club, an online subscription service for the dissolvable Tide Pods capsules that are the company’s highest-priced laundry detergent. It offers free shipping at regular intervals. Tide Wash Club joins Tide Spin, a P&G program where users use an app to to order laundry pickup and delivery from Tide-branded couriers. And last year, P&G opened its G...
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